The Afrocentric Nigerian Blogger

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If you planning to wade into blogging in Africa here are a couple of things the Afrocentric Nigerian Blogger has to say…

Who is desola mako

Desola Mako is a girl..lol. she is a very complicated girl not easy to describe but she likes to think of herself as fun, optimistic, opinionated and loving.

How would you describe blogging in africa

DEE: Blogging in Africa is a task, its like every other thing in Africa that needs to be fought for. Taking pictures can be a lot of hard work, getting into places can be hell and persuading people to help you can be stressful.

As a fashion and lifestyle blogger i would say that in Africa there is still so much yet to be done. blogging can’t be done as a full time business except you create other businesses from it or you get to a point were everyone and i mean everyone knows you. then you can focus on selling ad spaces and run a full time blogging business.

as much as we have a lot of bloggers, blogging in Africa is still a crawling baby.

Tell us more about your journey into the creative industry

DEE: My journey into the creative industry is one i would like to one day write a book about but maybe in a few years because i guess I’m still on that journey.

I had always been creative, I was the science student who did fine art instead of Technical drawing in secondary school, the one who made half of her clothes and had the ability to turn one dress into ten outfits.

However it all officially began sometime back before i left the university i applied for the first LFDW which i got called back for but i had final exams and so that dream ended.

i thereafter applied to work during arise fashion week as an intern which i did, I found i had strengths as a stylist and so i went on to work freelance with some brands and photographers and other stylists as well.

not long after, i also got the opportunity to work as a costume designer on my first movie then.

After about 5 movies and a couple of shows and Ads, i decided i wanted a break and more stability in my life so i explored blogging and got a full time job.

that’s the shortest way i can describe my journey. it sounds all rosy and fun but it is exactly the opposite of that. some moments are great though but in general it is a bittersweet experience.

Whats your take on bloggers who flaunt extravagant lifestyle to their readers
DEE: Well the truth is some people can afford that lifestyle and that’s who they are so it would be hypocritical of me to judge them. for me i believe most readers follow bloggers for inspiration and there are always a cheaper or an even more expensive version of anything one wears no matter how budget conscious a blogger is.

My take is just get inspired and recreate it with your own budget.

How would you describe your style

DEE: I hear that my style bothers on afrocentric but my style for my is versatile, you would see me wear androgyny and go gothic and go all 90s or 80s or even 70s on you. My style is happy and isn’t restricted to a fashion genre and is always mine. also my style is also restrictive at times because of the Nigerian culture.

For someone who is passionate about everything african…what were the challenges you faced establishing such afro inclined brand in an era thats heavily influenced by western culture

DEE: The only challenge i would say is not having found those gorgeous south African neck piece that has been on my wishlist forever…lol. I think there isn’t really a challenge, finding rare things are hard and getting stares also comes with the territory but if you are like me and can carry yourself effortlessly and are used to being the class clown and the talk of the party everything will become a part of you…lol

Though its also important to note that that can also be restricting for you in terms of brands collaboration, but i love being who i am.

Do u think your style influences people

DEE: I don’t want to sound proud but it sure does. I saw a team from fayrous original 2 carrying a replica of my fulani clutch i started that.

I also meet people everyday who have nice things to say about how my style inspired theirs. If people don’t get influenced or inspired then I shouldn’t and wouldn’t still be blogging.

Tell us about your vintage store

DEE: The HEARTDICTIONS HQ (PRONOUNCED ADDICTIONS) is actually an umbrella of products by DEE MAKO, we have the HDHQ accessories, the HDHQ Vintage which is an extension of my style, its an affordable vintage store with every item less than NGN4000.

All items are handpicked, APPROVED and curated by me and I hope to one day build it into a bigger fashion and art store and empire, right now we just run an online and pop up store which is actually still under construction.

By December also, we would be launching another product under the HDHQ umbrella so stay tuned.

Top favourite places in lagos

DEE: My house, The orchid bistro in ikeja, cream slices in surulere, blowfish in V.i and unilag.

Your go to blogs in Nigeria

DEE: I will pass on this question because they are too many. I’m an internet rat I’m always checking other people’s blogs.

What inspires you

The need for success and the need to be happy. I think thats what inspires everyone to keep at everything and anything they do.

Whose wardrobe would you like to raid and why?

that’s easy just three people.

DEE: I want all Lisa folawiyo’s shoes and denim pieces and dresses and everything lol..

i want solange’s clothes and sunglasses all of it.

i want Freddy or IgobyFrankie’s shoes, clothes and accessories.

What turns you on

DEE: Food and Movies!

lemons or oranges

DEE: Lemonades and orange Juices

Thrift stores or boutiques

DEE: We don’t have thrift stores yet in Nigeria I have a secret one i keep to myself and I have thehdhqv which is on its way so sure thrift stores but boutiques also give me what i want when i’m not searching. its easier to be objective when you aren’t searching.

The worst advice you’ve ever given anyone

DEE: i will think about it, but i’m a great advisor

Do you believe in sisters before bros?

DEE: I believe in my brother before anyone and then i believe in my friends before acquaintances.

Generally i would say Love before Like whether it is a sister or brother.

Connect with Desola Mako Here 

WORDS: Daniel O Obasi
PHOTOGRAPHY: Thompson Ekong 

18 Comments

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    December 3, 2015 at 11:35 am

    I Love Desola’s style! The main that attracted me to reading her blog was the unique way she styled her outfits. I have been a loyal follower since then. Nice post! And yea, blogging in Africa is not easy at all.

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